Yandex Metrica vs Google Analytics When Selling in Russia
Why Yandex Direct optimizes only toward Metrica goals, what Metrica adds (session replay, heatmaps, form analytics), and how to run both without confusion.
September 12, 2026 · 5 min read
Blog
Marketing in Russia, explained
Practical guides for international companies: Yandex Ads and SEO, VK and Telegram Ads, ad labeling, analytics, and how Russian customers decide. Written by a strategist who runs these campaigns, not by a content farm.
Yandex Wordstat: What It Shows and What It Hides
Why Wordstat volume is a relative signal and not a forecast, how one month misleads, where the long tail goes, and which sources close the gaps.
September 12, 2026 · 7 min read
Free
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