Broad Keyword Collection: Competitor Crawls and Planners
How to pull tens of thousands of Russian keywords from large competitor sites without losing half the demand, and what changes when the target is Yandex.
September 18, 2026 · 9 min read
Blog
Marketing in Russia, explained
Practical guides for international companies: Yandex Ads and SEO, VK and Telegram Ads, ad labeling, analytics, and how Russian customers decide. Written by a strategist who runs these campaigns, not by a content farm.
A Telegram Profile as a Landing Page for Russian Buyers
How to turn a Telegram profile into a landing page with saved Stories, the rules that keep the grid readable, and why your own storefront gives you away.
September 18, 2026 · 9 min read
Website Conversion in Russia: Grow Leads, Not Budget
Why the cheapest growth in inquiries from Yandex traffic sits on your site, and what a foreign company has to change on its Russian pages to get it.
September 18, 2026 · 9 min read
What Your Bid Really Controls in Yandex Direct
Why a higher bid in Yandex Direct barely moves the click price, what the bid does control, and why CPC forecasts in a media plan mislead you.
September 18, 2026 · 9 min read
Data-Driven Attribution: Google vs Yandex Metrica
Google Ads retired rule-based attribution models. Yandex Metrica kept them. What that means for reporting when part of your revenue comes from Russia.
September 17, 2026 · 9 min read
Maximize Conversions and the Missing Max CPC Cap
Why conversion-maximizing strategies take away the click price cap in Google Ads and Yandex Direct, and which limits keep lead economics under control.
September 17, 2026 · 10 min read
When Targeted Ads Make Sense in Russia: Unformed Demand
Targeted ads in Russia pay off where nobody searches for your product yet. How to diagnose demand in Yandex, and when VK Ads should come before search.
September 17, 2026 · 9 min read
Yandex Direct Account Audit: the Technical Checklist
Five technical zones where a Yandex Direct budget leaks: auto settings, jumping metrics, search retargeting, weak comparisons and competitor data.
September 17, 2026 · 9 min read
Website as an Asset: Narrow Pages Against One Landing Page
Why one landing page keeps a foreign company on a paid-traffic drip in Russia, and how to build relevant pages that earn Yandex traffic on their own.
September 16, 2026 · 9 min read
Agency or Independent Strategist for the Russian Market
Two ways of buying advertising work in Russia: the volume model and the depth model. What each is good at, and where each one fails you.
September 15, 2026 · 8 min read
Cost per Lead Lies: the Economics Behind an Inquiry
Why a benchmark cost per lead from your home market means nothing in Russia, and how to derive a target from your own unit economics instead.
September 15, 2026 · 9 min read
How to Judge a Russian Ads Contractor Before You Pay
Three checks that reveal the level of a Russian agency or freelancer before the budget is spent: reporting, case studies, and how wide they see the task.
September 15, 2026 · 8 min read
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