I run your marketing in Russia, step by step
I take a project on retainer and stay with it for the long run. Not a one-off setup after which you're alone again. We work the way good therapy works: regularly, consistently, taking apart what's happening and what to do next. I'm the guide and strategist who holds the whole picture and answers for the movement.
You stop dragging your Russian marketing alone from another time zone and stop bouncing between contractors. The project gets an adult in the room: someone who sees the system, decides by numbers and leads you from fog to results.
In 30–40 minutes I'll tell you whether the project is ready for a retainer, or whether the foundation comes first.
Projects get dropped halfway, and you're alone again
The contractor set it up, reported and vanished. The agency sent a presentation and switched to the next client. The head office is six time zones away. And nobody is left to carry the project forward.
A retainer closes exactly that gap: the project gets a permanent strategist who moves it forward and answers for the result together with you.
Almost like therapy, only for your marketing
Good therapy doesn't fix a person in one session. It goes regularly, step by step, in trust, and changes the system from the inside. A marketing retainer is built the same way.
A regular rhythm
We meet not "when it's on fire" but on a schedule. Regularity is the mechanism: small, correct steps week after week give what a one-off push doesn't.
Step by step, not everything at once
I don't dump twenty tasks on you. At each stage there's a clear next step: what we do now, why, and how we'll know it worked.
A relationship of trust
I get to know your business deeply and for the long run. I speak honestly, even when it's uncomfortable, as anyone you've trusted with a project should. No embellished reports.
I guide, you decide
A guide doesn't drag you by force and doesn't decide for you. He knows the road, shows the options and consequences, covers you on the hard stretches. The decision is yours, but no longer blind.
The role of strategist and conductor, on a regular basis
I hold the strategy
I make sure every action works toward the common goal. The strategy doesn't sit in a PDF; it lives, gets refined and leads the project. I bring us back to it when things get stormy.
I conduct the contractors
I brief the ad specialist, the SEO person, the designer, the copywriter, bring their work together and check the quality. Local, Russian-speaking, vetted. I help you assemble the team if there isn't one yet.
I take apart numbers and decisions
We look at the indicators together: what works, what doesn't, where to move. I help make the hard decisions, on data, not on anxiety.
I lead by stages
I break the big thing into clear steps and watch the movement. You always know where we are, what's next and why.
Always reachable
I don't disappear between meetings. A question comes up, an urgent fork in the road, and there's someone to discuss it with, in English in writing, instead of guessing alone.
I translate the market for you
What changed in Russian advertising rules this month, what a competitor did, why a channel behaves oddly. You get it explained, not discovered by accident.
How the project's life changes
Marketing stops depending on you 24/7
There's someone to hold the system and lead it forward. You run the business instead of putting out advertising fires.
Movement instead of thrashing
There's always a clear next step. The project moves forward evenly, not in jumps from one emergency to the next.
A partner, not a contractor
An adult in the room who answers for the result together with you and tells the truth. Someone to share decisions with.
A cumulative effect
Actions add up into a line instead of scattering into one-off projects. Over time the system works better and better.
Who this is for, and who it isn't
A retainer is a format for the long run and for trust. It's not for everyone, and that's fine.
✓ A good fit if
✕ Not a fit if
A guide with somewhere to lead you
I see the whole system
I know both meaning and traffic: brand, research, strategy, Yandex, SEO, social ads. So I run the project as a whole instead of sending you to five different specialists. Second degree in brand strategy.
10+ years and responsibility for money
100+ projects, 80% reach a measurable result. Marriott, EKSMO, a RUDN University research institute, the Russian Business Forum with Robert Kiyosaki. I count sales and payback and answer for the movement together with you.
Common questions
How is a retainer different from a strategy?
Strategy is a plan: assemble the system once and hand it over. A retainer is leading: I stay and run the project by that plan, month after month, adjusting as we go. Strategy answers "what to do"; a retainer means "we do it together and hold the course". Often one follows the other.
Do you replace an in-house marketer?
More like I fill the role that in-house usually has nobody for: the strategic one. I don't replace the hands (the ad specialist, the designer); I conduct them and hold the overall logic. For a small or mid-sized company entering Russia, that's often more sensible than hiring an expensive marketing director locally.
How does this work across languages and time zones?
Written communication and reports in English; calls in Russian, or in English with an interpreter. Meetings are scheduled to fit your time zone. If someone on your side speaks Russian, it goes faster, but it isn't required.
How long is the commitment?
A retainer makes sense over the long run: the effect is cumulative, and a system can't be rebuilt in a week. But you're not locked in: we agree the format and rhythm at the start and move in clear stages. Starting with something specific and seeing how we work together is normal.
How much does it cost?
It depends on the scale of the project, the meeting rhythm and the volume of work. I'll name a range after the review, once I understand what you actually need. I don't quote blind.
Stop going it alone. Start with a review.
In 30–40 minutes we'll go through your project and I'll tell you honestly: whether it's ready for a retainer, whether strategy comes first, or whether a single project is enough for now. Even if we never work together, you'll leave knowing where to move.