Ad Labeling in Russia (erid) and the 2026 Language Law
Which online ads in Russia need an erid, who reports them, what the March 2026 language law requires from foreign brands, and a pre-launch checklist.
September 12, 2026 · 6 min read
Blog
Marketing in Russia, explained
Practical guides for international companies: Yandex Ads and SEO, VK and Telegram Ads, ad labeling, analytics, and how Russian customers decide. Written by a strategist who runs these campaigns, not by a content farm.
Advertising in Russia Without Google and Meta: 2026 Map
Where paid reach lives in Russia now: Yandex Direct, VK Ads, Telegram Ads, Avito, the marketplaces, Dzen and bloggers. What each does and what it needs.
September 12, 2026 · 6 min read
Bids in Yandex Direct: the Auction and Conversion Forecast
Why a literal keyword match does not guarantee an impression, why autotargeting needs its own bid, how to price micro-conversions, when to split by city.
September 12, 2026 · 7 min read
Campaign Structure in Yandex Direct: Five Decisions
Why attributes belong in the campaign name, when short keywords need their own campaign, how Master campaigns starve neighbours, how to name groups by demand.
September 12, 2026 · 6 min read
Cleaning a Russian Keyword Set: Word Forms and Limits
Closing the synonym corridor before launch, fixing word forms instead of duplicating keywords, living inside the negative keyword limit.
September 12, 2026 · 8 min read
Cleaning Placements in the Yandex Ad Network
Why the network misses, how to build a placement whitelist from site metadata, what to exclude in advance, and how to size a retargeting audience.
September 12, 2026 · 7 min read
Click Fraud in the Yandex Advertising Network: 4 Scenarios
Expensive clicks with no leads, cheap leads that never answer, inflated search volume, aggressive mobile formats: how to spot each and what to do.
September 12, 2026 · 7 min read
How to Advertise on Yandex From Outside Russia: A 2026 Guide
What a foreign company needs to run Yandex Ads: the account, a Russian landing page, keywords in Russian, ad labeling, Metrica goals and a test budget.
September 12, 2026 · 8 min read
How to Enter the Russian Market in 2026: Marketing Checklist
Demand check, buyer interviews, positioning for Russians, the landing page, channels in order, compliance, a test budget: the marketing side of entering Russia.
September 12, 2026 · 7 min read
Negative Keywords in Yandex Direct: a System, Not a List
Why a blacklist loses to a whitelist, how Russian morphology breaks imported lists, where the expensive junk hides, and a five-step route for this week.
September 12, 2026 · 9 min read
Pay Per Conversion in Yandex Direct: Who It Actually Suits
Why a bid cannot steer cost per lead on search, where pay per conversion is the only direct lever, what it costs in volume, and where volume comes from.
September 12, 2026 · 7 min read
Yandex Ads vs Google Ads: 9 Differences That Matter
Keyword operators, structure, the ad network, moderation, labeling, analytics, bidding, regions and payment: where Yandex Direct differs from Google Ads.
September 12, 2026 · 8 min read
Free
Want this applied to your project?
Send a link to your site or campaign. In 30–40 minutes I'll show where the budget leaks, where Russian customers drop off, and what to fix first.