Targeted Ads Create Demand, Search Closes It
Why VK Ads and Yandex Direct in Russia should not be judged by one cost per lead, and how to split roles between demand creation and demand capture.
September 19, 2026 · 9 min read
Blog · VK and Telegram Ads
VK and Telegram Ads
Targeted advertising in Russia without Meta: VK Ads, Telegram Ads, myTarget.
A Telegram Profile as a Landing Page for Russian Buyers
How to turn a Telegram profile into a landing page with saved Stories, the rules that keep the grid readable, and why your own storefront gives you away.
September 18, 2026 · 9 min read
When Targeted Ads Make Sense in Russia: Unformed Demand
Targeted ads in Russia pay off where nobody searches for your product yet. How to diagnose demand in Yandex, and when VK Ads should come before search.
September 17, 2026 · 9 min read
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