Yandex Metrica vs Google Analytics When Selling in Russia
Why Yandex Direct optimizes only toward Metrica goals, what Metrica adds (session replay, heatmaps, form analytics), and how to run both without confusion.
September 12, 2026 · 5 min read
Blog · Analytics
Analytics
Yandex Metrica, attribution, conversion tracking and the metrics that lie.
Free
Want this applied to your project?
Send a link to your site or campaign. In 30–40 minutes I'll show where the budget leaks, where Russian customers drop off, and what to fix first.