Analytics Without Guessing: Where Your Ad Budget Burns
Three techniques that turn a Yandex Direct optimisation argument into observation: word-level analysis, distributions, and raw data you keep.
September 25, 2026 · 9 min read
Blog · Analytics
Analytics
Yandex Metrica, attribution, conversion tracking and the metrics that lie.
End-to-End Analytics in Russia: from Click to Sale
An ad account report stops at the click. In Russia the sale happens in a call, a messenger and a CRM. How to stitch the path together and read it honestly.
September 24, 2026 · 9 min read
Engagement Metrics That Mislead: Four Traps in Russian Ads
Views, account averages, Russian word forms and a blank placement parameter: four engagement metrics that mislead companies advertising in Russia.
September 24, 2026 · 9 min read
Ad Account Metrics That Lie: What the Business Pays For
CTR, CPC and cheap leads in Yandex Direct describe a process, not a result. Which numbers mislead foreign companies in Russia and what to watch instead.
September 23, 2026 · 9 min read
Behavior Analytics in Russia: Events, Sections, Drop-offs
Why visits and goals hide where Russian visitors leave, how to track section visibility instead of scroll depth, and why events must land in Yandex Metrica.
September 22, 2026 · 9 min read
Ad Data Is Not Forever: Keep Your Own Statistics in Russia
Why a Yandex Direct report never holds the full picture, what disappears if you do not capture it, and how a foreign company keeps its own data in Russia.
September 21, 2026 · 9 min read
Behavioral Retargeting in Yandex: Four Segment Traps
Segmenting and retargeting by behavior in Yandex works only on clean data. Four traps: messy tagging, last-click bias, tiny segments and cropped charts.
September 19, 2026 · 9 min read
Last-Click Attribution in Russia: Touches Before a Lead
Why last-click attribution misreads the Russian customer journey, what Yandex Metrica cannot see, and how to judge each touch by the data.
September 19, 2026 · 9 min read
Data-Driven Attribution: Google vs Yandex Metrica
Google Ads retired rule-based attribution models. Yandex Metrica kept them. What that means for reporting when part of your revenue comes from Russia.
September 17, 2026 · 9 min read
Yandex Metrica vs Google Analytics When Selling in Russia
Why Yandex Direct optimizes only toward Metrica goals, what Metrica adds (session replay, heatmaps, form analytics), and how to run both without confusion.
September 12, 2026 · 5 min read
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