Marketing for Russia as one system
I help owners and managers bring order: understand the Russian customer, build the brand and launch advertising that brings sales. You can take the whole system, or close one task at a time.
I don't start with buttons and settings
Advertising without understanding the customer is a wasted budget. So the first question is always the same: who is your customer and why do they choose. Meaning first, channel second.
Eight directions. Pick yours.
Don't know where to start? Start with a review: I'll tell you what you actually need.
Traffic and sales
Yandex Ads
Paid traffic without a wasted budget, in search and the ad network.
Learn more →Yandex SEO
Organic traffic that accumulates customers and works without a budget.
Learn more →VK and Telegram Ads
VK Ads, Telegram Ads, myTarget, built per audience segment.
Learn more →Avito advertising
Listings that get found and get trusted.
Learn more →Meaning and strategy
Brand strategy
Positioning, platform, identity logic, voice, adapted for Russia.
Learn more →Customer research
Who your customer is and why they choose.
Learn more →Strategy and consulting
Marketing as a system, not a set of promotions.
Learn more →Marketing lead on retainer
I run the project step by step as a guide.
Learn more →Not sure what to pick? Combinations usually work better
The directions aren't isolated. They're parts of one system. Here's how they're most often put together.
"Understand and differentiate"
Research + brand strategy. Work out the customer and build the positioning. The foundation everything starts from.
"Launch sales"
Brand + Yandex, SEO and social ads. With the customer understood, we carry it into advertising and get inquiries.
"Bring order"
Strategy + traffic channels. Many channels, no system: we assemble one plan and switch the traffic on.
"The full cycle"
Research → brand → strategy → advertising. From the customer to a system of sales. For those building for the long run.
Not sure which combination is yours? That's the first question of the review. I'll help you choose.
From a one-off look to a full retainer
Fitted to the task and the budget. I've worked on everything from zero-budget projects to campaigns above $10,000 a month.
Consultation
A one-off strategy call on a specific question. A quick second opinion before a decision.
Audit
A deep look at marketing, advertising or brand, with written conclusions and a plan.
Project
A task with a start and an end: launch Yandex, assemble a brand platform, run a study.
Retainer
I run the marketing as a strategist on a regular basis: system, contractors, numbers.
I'll name a range for your task after the review. I don't quote blind.
Packaged offers with a fixed price
Priced in rubles for the Russian market. Approximate dollar equivalents are shown on each page.
Marketing sessions
An 80-minute diagnostic and a 5-session program for small businesses.
See the offer →Yandex Ads launch
A turnkey campaign setup at a fixed price.
See the offer →Website + a month of Yandex Ads
A site up to 10 pages with the first month of advertising included.
See the offer →Website with custom design
Up to 5 pages plus a basic visual identity.
See the offer →A strategist, not a contractor working "to spec"
Meaning + traffic
With brand work and research behind me, I know what to say and to whom, not only how to set things up.
10+ years of practice
100+ projects, 80% reach a measurable result. Marriott, EKSMO, a RUDN University research institute, the Russian Business Forum with Robert Kiyosaki.
Responsibility for money
I count sales and payback, not clicks. Transparently, by the numbers, reported in English.
Common questions
Where is the best place to start?
With a free review. In 30–40 minutes I'll understand the task and tell you which direction or combination you really need, without pushing anything extra.
Can we order only the advertising, nothing else?
Yes, any direction can be taken on its own. But if I see the ads will be wasted because of weak positioning, I'll say so honestly.
Do you work with companies outside Russia?
Yes. Most of my international clients are companies selling into Russia or the CIS: they need someone on this side of the market who understands the Russian buyer and the local platforms. Written communication in English; calls in Russian or with an interpreter.
How much does it cost?
It depends on the task and the format, from a one-off consultation to a retainer. The range I've worked in: from zero-budget projects to campaigns above $10,000 a month. I'll name a range after the review.
Don't choose blind. Start with a review.
In 30–40 minutes we'll go through your task and I'll tell you what you actually need: one direction, a combination, or nothing at all for now. Honestly, even if we never work together.