Client Red Flags: When Not to Take a Russian Ads Project
The signals in a brief, a payment model and first-contact behaviour that predict a failed Russian ads project, and why a strong local contractor turns it down.
September 22, 2026 · 9 min read
Blog · Advertising in Russia
Advertising in Russia
Platforms, rules and market entry for foreign companies selling in Russia and the CIS.
Agency or Independent Strategist for the Russian Market
Two ways of buying advertising work in Russia: the volume model and the depth model. What each is good at, and where each one fails you.
September 15, 2026 · 8 min read
How to Judge a Russian Ads Contractor Before You Pay
Three checks that reveal the level of a Russian agency or freelancer before the budget is spent: reporting, case studies, and how wide they see the task.
September 15, 2026 · 8 min read
Ad Labeling in Russia (erid) and the 2026 Language Law
Which online ads in Russia need an erid, who reports them, what the March 2026 language law requires from foreign brands, and a pre-launch checklist.
September 12, 2026 · 6 min read
Advertising in Russia Without Google and Meta: 2026 Map
Where paid reach lives in Russia now: Yandex Direct, VK Ads, Telegram Ads, Avito, the marketplaces, Dzen and bloggers. What each does and what it needs.
September 12, 2026 · 6 min read
How to Enter the Russian Market in 2026: Marketing Checklist
Demand check, buyer interviews, positioning for Russians, the landing page, channels in order, compliance, a test budget: the marketing side of entering Russia.
September 12, 2026 · 7 min read
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