Ad Labeling in Russia (erid) and the 2026 Language Law
Which online ads in Russia need an erid, who reports them, what the March 2026 language law requires from foreign brands, and a pre-launch checklist.
September 12, 2026 · 6 min read
Platforms, rules and market entry for foreign companies selling in Russia and the CIS.
Which online ads in Russia need an erid, who reports them, what the March 2026 language law requires from foreign brands, and a pre-launch checklist.
September 12, 2026 · 6 min read
Where paid reach lives in Russia now: Yandex Direct, VK Ads, Telegram Ads, Avito, the marketplaces, Dzen and bloggers. What each does and what it needs.
September 12, 2026 · 6 min read
Demand check, buyer interviews, positioning for Russians, the landing page, channels in order, compliance, a test budget: the marketing side of entering Russia.
September 12, 2026 · 7 min read
Send a link to your site or campaign. In 30–40 minutes I'll show where the budget leaks, where Russian customers drop off, and what to fix first.