Bids in Yandex Direct: the Auction and Conversion Forecast
Why a literal keyword match does not guarantee an impression, why autotargeting needs its own bid, how to price micro-conversions, when to split by city.
September 12, 2026 · 7 min read
Blog · Yandex Ads
Yandex Ads
Yandex Direct for international companies: setup, costs, structure, what differs from Google Ads.
Campaign Structure in Yandex Direct: Five Decisions
Why attributes belong in the campaign name, when short keywords need their own campaign, how Master campaigns starve neighbours, how to name groups by demand.
September 12, 2026 · 6 min read
Cleaning a Russian Keyword Set: Word Forms and Limits
Closing the synonym corridor before launch, fixing word forms instead of duplicating keywords, living inside the negative keyword limit.
September 12, 2026 · 8 min read
Cleaning Placements in the Yandex Ad Network
Why the network misses, how to build a placement whitelist from site metadata, what to exclude in advance, and how to size a retargeting audience.
September 12, 2026 · 7 min read
Click Fraud in the Yandex Advertising Network: 4 Scenarios
Expensive clicks with no leads, cheap leads that never answer, inflated search volume, aggressive mobile formats: how to spot each and what to do.
September 12, 2026 · 7 min read
How to Advertise on Yandex From Outside Russia: A 2026 Guide
What a foreign company needs to run Yandex Ads: the account, a Russian landing page, keywords in Russian, ad labeling, Metrica goals and a test budget.
September 12, 2026 · 8 min read
Negative Keywords in Yandex Direct: a System, Not a List
Why a blacklist loses to a whitelist, how Russian morphology breaks imported lists, where the expensive junk hides, and a five-step route for this week.
September 12, 2026 · 9 min read
Pay Per Conversion in Yandex Direct: Who It Actually Suits
Why a bid cannot steer cost per lead on search, where pay per conversion is the only direct lever, what it costs in volume, and where volume comes from.
September 12, 2026 · 7 min read
Yandex Ads vs Google Ads: 9 Differences That Matter
Keyword operators, structure, the ad network, moderation, labeling, analytics, bidding, regions and payment: where Yandex Direct differs from Google Ads.
September 12, 2026 · 8 min read
Yandex Autotargeting and Competitor Brands: Use and Risk
Autotargeting picks the audience from the meaning of your ad, so weak copy brings a weak audience. Plus the two risks of bidding on competitor brands.
September 12, 2026 · 7 min read
Yandex Direct Automated Strategies: Train Them, Don't Fight
Why pulling one campaign from a portfolio resets everyone's learning, what to feed a thin algorithm, the micro-conversion trap, and where manual still wins.
September 12, 2026 · 7 min read
Yandex Direct Keyword Operators: Quotes and Brackets
Yandex has no match type dropdown, it has operators. What each does, why per-word brackets are the strongest lever, and why literal precision costs demand.
September 12, 2026 · 7 min read
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