Yandex Autotargeting and Competitor Brands: Use and Risk
Autotargeting picks the audience from the meaning of your ad, so weak copy brings a weak audience. Plus the two risks of bidding on competitor brands.
September 12, 2026 · 7 min read
Blog
Marketing in Russia, explained
Practical guides for international companies: Yandex Ads and SEO, VK and Telegram Ads, ad labeling, analytics, and how Russian customers decide. Written by a strategist who runs these campaigns, not by a content farm.
Yandex Direct Automated Strategies: Train Them, Don't Fight
Why pulling one campaign from a portfolio resets everyone's learning, what to feed a thin algorithm, the micro-conversion trap, and where manual still wins.
September 12, 2026 · 7 min read
Yandex Direct Keyword Operators: Quotes and Brackets
Yandex has no match type dropdown, it has operators. What each does, why per-word brackets are the strongest lever, and why literal precision costs demand.
September 12, 2026 · 7 min read
Yandex Metrica vs Google Analytics When Selling in Russia
Why Yandex Direct optimizes only toward Metrica goals, what Metrica adds (session replay, heatmaps, form analytics), and how to run both without confusion.
September 12, 2026 · 5 min read
Yandex Wordstat: What It Shows and What It Hides
Why Wordstat volume is a relative signal and not a forecast, how one month misleads, where the long tail goes, and which sources close the gaps.
September 12, 2026 · 7 min read
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