Above the Fold: Why Russian Visitors Leave Without Scrolling
The first screen decides whether a paid click stays or bounces. What a Russian visitor must see in the first seconds, and why a speed score will not help.
September 21, 2026 · 9 min read
Blog
Marketing in Russia, explained
Practical guides for international companies: Yandex Ads and SEO, VK and Telegram Ads, ad labeling, analytics, and how Russian customers decide. Written by a strategist who runs these campaigns, not by a content farm.
Ad Data Is Not Forever: Keep Your Own Statistics in Russia
Why a Yandex Direct report never holds the full picture, what disappears if you do not capture it, and how a foreign company keeps its own data in Russia.
September 21, 2026 · 9 min read
One Ad for the Whole Keyword Set: a Leak in Yandex Direct
Most advertisers run one ad across every search intent. How per-cluster copy sets you apart in Yandex Direct, and why keyword insertion fails in Russian.
September 21, 2026 · 9 min read
Why Nobody Can Guarantee Sales in Russia
"We guarantee sales" is a common pitch from Russian contractors. Why the promise is impossible, what it signals, and what to ask for instead.
September 21, 2026 · 9 min read
Ad Copy in Yandex Direct: Claims, Bullets, No Repeats
Where the claims in a Yandex Direct ad come from, how to keep one meaning in one slot, and which words cost a foreign company trust with Russian readers.
September 20, 2026 · 9 min read
Automating PPC Routine: Where It Saves and Where It Hurts
Which parts of paid search work to automate, where automation multiplies mistakes, and what changes when the account is Yandex Direct, not Google Ads.
September 20, 2026 · 9 min read
Landing Pages for Every Facet of Demand in Yandex
Why one landing page answers a single slice of Russian demand, and how to build a page per product, stage and district that Yandex Direct can actually match.
September 20, 2026 · 9 min read
Search Volume and Seasonality: Don't Be Fooled by Demand
The frequency number next to a Russian keyword is a snapshot, not demand. Five traps where visible demand in Yandex Direct diverges from the real thing.
September 20, 2026 · 9 min read
Aggressive Ad Formats in the Yandex Network: the CTR Trap
Why near-perfect CTR on some Yandex network placements signals accidental clicks, and how to find and cut them before they drain a mobile budget.
September 19, 2026 · 9 min read
Behavioral Retargeting in Yandex: Four Segment Traps
Segmenting and retargeting by behavior in Yandex works only on clean data. Four traps: messy tagging, last-click bias, tiny segments and cropped charts.
September 19, 2026 · 9 min read
Last-Click Attribution in Russia: Touches Before a Lead
Why last-click attribution misreads the Russian customer journey, what Yandex Metrica cannot see, and how to judge each touch by the data.
September 19, 2026 · 9 min read
Targeted Ads Create Demand, Search Closes It
Why VK Ads and Yandex Direct in Russia should not be judged by one cost per lead, and how to split roles between demand creation and demand capture.
September 19, 2026 · 9 min read
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