Marketing as a system: positioning, research, channels and the economics of a lead.
Doubling the ad budget rarely fixes a funnel. Five levels sit between market and purchase, each breaks in its own way, and Russia adds breakpoints of its own.
September 30, 2026 · 9 min read
Why paid campaigns fail before the account is opened: demand state, the site as an asset, campaign structure. What it means for companies selling into Russia.
September 22, 2026 · 9 min read
The first screen decides whether a paid click stays or bounces. What a Russian visitor must see in the first seconds, and why a speed score will not help.
September 21, 2026 · 9 min read
"We guarantee sales" is a common pitch from Russian contractors. Why the promise is impossible, what it signals, and what to ask for instead.
September 21, 2026 · 9 min read
Why the cheapest growth in inquiries from Yandex traffic sits on your site, and what a foreign company has to change on its Russian pages to get it.
September 18, 2026 · 9 min read
Why a benchmark cost per lead from your home market means nothing in Russia, and how to derive a target from your own unit economics instead.
September 15, 2026 · 9 min read
Send a link to your site or campaign. In 30–40 minutes I'll show where the budget leaks, where Russian customers drop off, and what to fix first.
