https://belokrylovo.com/blog/ Marketing in Russia, explained for international companies.en https://belokrylovo.com/blog/ad-labeling-in-russia-erid-and-language-law/https://belokrylovo.com/blog/ad-labeling-in-russia-erid-and-language-law/Sat, 12 Sep 2026 09:00:00 +0300Which online ads in Russia need an erid, who reports them, what the March 2026 language law requires from foreign brands, and a pre-launch checklist. https://belokrylovo.com/blog/advertising-in-russia-without-google-and-meta-platform-map/https://belokrylovo.com/blog/advertising-in-russia-without-google-and-meta-platform-map/Sat, 12 Sep 2026 09:00:00 +0300Where paid reach lives in Russia now: Yandex Direct, VK Ads, Telegram Ads, Avito, the marketplaces, Dzen and bloggers. What each does and what it needs. https://belokrylovo.com/blog/bids-in-yandex-direct-auction-and-conversion-forecast/https://belokrylovo.com/blog/bids-in-yandex-direct-auction-and-conversion-forecast/Sat, 12 Sep 2026 09:00:00 +0300Why a literal keyword match does not guarantee an impression, why autotargeting needs its own bid, how to price micro-conversions, when to split by city. https://belokrylovo.com/blog/campaign-structure-in-yandex-direct/https://belokrylovo.com/blog/campaign-structure-in-yandex-direct/Sat, 12 Sep 2026 09:00:00 +0300Why attributes belong in the campaign name, when short keywords need their own campaign, how Master campaigns starve neighbours, how to name groups by demand. https://belokrylovo.com/blog/cleaning-a-russian-keyword-set/https://belokrylovo.com/blog/cleaning-a-russian-keyword-set/Sat, 12 Sep 2026 09:00:00 +0300Closing the synonym corridor before launch, fixing word forms instead of duplicating keywords, living inside the negative keyword limit. https://belokrylovo.com/blog/cleaning-placements-in-the-yandex-ad-network/https://belokrylovo.com/blog/cleaning-placements-in-the-yandex-ad-network/Sat, 12 Sep 2026 09:00:00 +0300Why the network misses, how to build a placement whitelist from site metadata, what to exclude in advance, and how to size a retargeting audience. https://belokrylovo.com/blog/click-fraud-in-the-yandex-advertising-network/https://belokrylovo.com/blog/click-fraud-in-the-yandex-advertising-network/Sat, 12 Sep 2026 09:00:00 +0300Expensive clicks with no leads, cheap leads that never answer, inflated search volume, aggressive mobile formats: how to spot each and what to do. https://belokrylovo.com/blog/how-to-advertise-on-yandex-from-outside-russia/https://belokrylovo.com/blog/how-to-advertise-on-yandex-from-outside-russia/Sat, 12 Sep 2026 09:00:00 +0300What a foreign company needs to run Yandex Ads: the account, a Russian landing page, keywords in Russian, ad labeling, Metrica goals and a test budget. https://belokrylovo.com/blog/how-to-enter-the-russian-market-marketing-checklist/https://belokrylovo.com/blog/how-to-enter-the-russian-market-marketing-checklist/Sat, 12 Sep 2026 09:00:00 +0300Demand check, buyer interviews, positioning for Russians, the landing page, channels in order, compliance, a test budget: the marketing side of entering Russia. https://belokrylovo.com/blog/negative-keywords-in-yandex-direct/https://belokrylovo.com/blog/negative-keywords-in-yandex-direct/Sat, 12 Sep 2026 09:00:00 +0300Why a blacklist loses to a whitelist, how Russian morphology breaks imported lists, where the expensive junk hides, and a five-step route for this week. https://belokrylovo.com/blog/pay-per-conversion-in-yandex-direct/https://belokrylovo.com/blog/pay-per-conversion-in-yandex-direct/Sat, 12 Sep 2026 09:00:00 +0300Why a bid cannot steer cost per lead on search, where pay per conversion is the only direct lever, what it costs in volume, and where volume comes from. https://belokrylovo.com/blog/yandex-ads-vs-google-ads/https://belokrylovo.com/blog/yandex-ads-vs-google-ads/Sat, 12 Sep 2026 09:00:00 +0300Keyword operators, structure, the ad network, moderation, labeling, analytics, bidding, regions and payment: where Yandex Direct differs from Google Ads. https://belokrylovo.com/blog/yandex-autotargeting-and-competitor-brands/https://belokrylovo.com/blog/yandex-autotargeting-and-competitor-brands/Sat, 12 Sep 2026 09:00:00 +0300Autotargeting picks the audience from the meaning of your ad, so weak copy brings a weak audience. Plus the two risks of bidding on competitor brands. https://belokrylovo.com/blog/yandex-direct-automated-bidding-strategies/https://belokrylovo.com/blog/yandex-direct-automated-bidding-strategies/Sat, 12 Sep 2026 09:00:00 +0300Why pulling one campaign from a portfolio resets everyone's learning, what to feed a thin algorithm, the micro-conversion trap, and where manual still wins. https://belokrylovo.com/blog/yandex-direct-keyword-operators/https://belokrylovo.com/blog/yandex-direct-keyword-operators/Sat, 12 Sep 2026 09:00:00 +0300Yandex has no match type dropdown, it has operators. What each does, why per-word brackets are the strongest lever, and why literal precision costs demand. https://belokrylovo.com/blog/yandex-metrica-vs-google-analytics/https://belokrylovo.com/blog/yandex-metrica-vs-google-analytics/Sat, 12 Sep 2026 09:00:00 +0300Why Yandex Direct optimizes only toward Metrica goals, what Metrica adds (session replay, heatmaps, form analytics), and how to run both without confusion. https://belokrylovo.com/blog/yandex-wordstat-what-it-shows-and-hides/https://belokrylovo.com/blog/yandex-wordstat-what-it-shows-and-hides/Sat, 12 Sep 2026 09:00:00 +0300Why Wordstat volume is a relative signal and not a forecast, how one month misleads, where the long tail goes, and which sources close the gaps.